What Keeps College Admission Officers Up At Night?
If you’re a high school student (or the parent of one) sweating about college admissions, you might take heart from some news from the other side of the table. Many college admission officers are just as worried about whether you’ll apply and then take them up on their acceptance offer as you are about getting in.
Part of the reason many college admission officials are nervous is that many colleges had a tougher time filling their freshman class last year. The industry publication, Inside Higher Ed, recently surveyed senior college admission officials across the U.S. about their institutions’ admissions policies, procedures, and results. Sixty-three percent of the admission officials who responded reported that their college or university failed to meet their enrollment goals for the current academic year (2016-2017). That’s up from 58% when the same survey was conducted the prior year.
Social Media - Think Before You Post
Stories abound of students and even teachers sharing inappropriate items on social media. One would hope students who are about to apply to colleges and be evaluated by admission officers would know better. The truth is that the vast majority of high school students are very responsible about their social media presence, and we only hear about the foolish ones whose mistakes live on as lessons for others.
A big question most parents ask is whether or not colleges are fishing in the social media waters. Are colleges and universities proactively seeking out information on prospective applicants or not?
College Admissions Courtship
The college admissions process has occasionally been likened to an old-fashioned mating ritual.
It starts out with mutual flirtation: student flirts with colleges, requesting information and perhaps visiting campuses; colleges flirt with student, sending emails and a forest-full of brochures, mailings and catalogues.
It starts to get a little more serious: student may decide to “go steady” and apply as a binding Early Decision candidate which means that if they are accepted, they must attend. Many students choose to “play the field” and open up their search to include many colleges and universities.