Do Rankings Really Matter?
In a brand-name driven society, it’s no surprise that families often turn to magazine rankings to help them find the “best” college. While college administrators may publicly dismiss rankings as meaningless, favorable rankings are often featured prominently on a school’s website.
Deans of Admission are under constant pressure to improve their rankings. A college that slips in the US News & World Report rankings may disappoint its alumni, and that can impact donations to the school. But families need to keep in mind that the quality of education doesn’t change dramatically in one year.